Dynamics CRM is a core application, with a powerful application development capability xRM.that allows for customized tools built on CRM, As one discussion leader at Convergence 2010 put it, “xRM stands for ‘anything relationship Dennis Ambrose, vice president of operations for ADX Studio, presented four suggestions for getting started with xRM:
1. Start small. “I suggest an agile approach to solution development,” said Ambrose. “Start small and iterate quickly. Look for where the largest gain points are.”
2. Assemble a committed delivery team. “The delivery team is critical,” he noted. This means committed executives and a solid partner relationship.
3. Drive adoption and value. This means making sure to make the xRM program easily accessible by employee users, as well as external users, if it’s a special web site, for example.
4. Make use of “the cloud.” Off-site services and servers relieve the need for internal development and security. That doesn’t mean there won’t be a need for internal servers, relying on Sharepoint and premises CRM, Ambrose said. “Together, Sharepoint and CRM provide a rich palette,”
