At the recent Microsoft Convergence, Satya Nadella talked about the importance of culture in empowering individuals and organizations to use the latest technologies to transform their business.
vice president of Microsoft Dynamics CRM commented in his blog tht Dynamics CRM plays a key role in doing just that – by giving companies intelligent customer engagement solutions to deliver a customer experience that is: personalized, proactive and predictive.
The Spring ’15 release of Microsoft Dynamics CRM takes intelligent customer engagement to the next level by delivering enhancements and innovations in five key areas:
– Productivity,
– Social,
– Mobility,
– Analytics,
– Knowledge.
Productivity. Every CRM vendor is trying to connect sales, service and marketing systems with their productivity tools, Microsoft makes this easier with deep and seamless integration of Dynamics CRM with Office 365. The new release includes an immersive Excel experience. A sales manager can perform ‘what if’ scenarios and update their forecasts right within CRM. OneNote in CRM, makes it much easier for sales teams to collaborate and to share information about accounts and opportunities.
Social. A reimagined social experience that goes beyond social listening and sentiment analysis to real social engagement. A social center lets your marketing, sales and service teams monitor social topics and engage directly with social communities.
Social analytics provides text mining, cloud visualization and a social activity map for interactive, global and real-time visibility into social activity.
The user interface for social is , beautiful, intuitive, and easy to use and data-rich with information at your fingertips
Mobility. The new Spring 15 release of Microsoft dynamics CRM provides seamless user experience across mobile devices, including both tablets and phones, a ‘configure once, deploy everywhere’ model.
Mobile users interact with the same sales processes across all mobile devices. There is also a mobile SDK to extend apps and even to create your own mobile apps.
Analytics. PowerBI Connectors for Microsoft Dynamics CRM and Microsoft Dynamics Marketing provide out of the box integration. Sales, service and marketing professionals can analyze data with interactive dashboards and reports in Power BI,
Knowledge. The Spring ‘15 release marks the start of Parature’s integration with Dynamics CRM for knowledge management. Customer service agents will have knowledge integrated into their daily service interactions out of the box.
The Dynamics CRM tablet app can now be securely managed through Good Technology which provides a secure container for local data, secure data tunnel, and also manages secure email and web links from the Dynamics CRM tablet app. Organizations will can enforce central policy management such as: device wipe and password management and also enforce corporate policies for customer data, while still enabling employees to access the rich capabilities of the Dynamics CRM tablet app .
A new Microsoft acquisition from Fusion Software that is built on the Microsoft Dynamics CRM platform adds “voice of the customer” capabilities to CRM with new, rule-based, multi-channel enterprise feedback management capabilities. Companies can include customer feedback into service, sales and marketing engagements:
• Customer satisfaction surveys embedded into service interactions (support calls, etc.)
• Lead and opportunity qualification for sales
• Focus group and product offer feedback in marketing
To find out more call and register for the Microsoft Dynamics Summit in Dubai and visit our stand. 00971 4 3365589 – Bindu/Sharmilli
April 20th, 2015
8:00 AM – 5:30 PM
Jumeirah Beach Hotel Conference Centre,
Dubai UAE
