Microsoft is trailblazing in customer relationship management (CRM) software with a foray into gamification.
Microsoft has acquired FantasySalesTeam, a sales gamification platform that allows sales teams to run engaging and productive competitions.
It incentivizes sales teams to hit milestones via a game-like achievement tracking system that is similar to that of many fantasy sports platforms.
FantasySalesTeam has helped hundreds of companies increase revenue and improve adoption of CRM software. Its collaborative and team-based approach discourages old-school “lone wolf” sales attitudes and it will now become part of the Microsoft Dynamics CRM offering
