http://www.capptain.com/info/
A response marketing solution provider with tools to help mobile and web apps analyze user behavior, and respond by pushing targeted messages, announcements, information, or offers. Capptain is an SaaS platform for app developers, providing analytics, real-time monitoring and CRM/push capabilities.
Since Nadella took over, Microsoft has: unveiled the Surface Pro 3, announced a big partnership with Salesforce.com (adding to previous deals with Oracle and SAP), shown off Skype Translator, and now made a big move in the cloud by acquiring Paris-based startup Capptain. The acquisition brings together two areas that Microsoft’s Nadella has promised to focus on — mobility and cloud
The Capptain solution allows Marketers and CRMers of Mobile and Web apps to engage their users and enter a constant customer interaction by Analyzing in details their users behavior, finely Segment their users based on how they interact with the application, and respond by Pushing very targeted messages, announcements, information or offers. Capptain’s helps organizations to keep track of which mobile apps are used for how long and where the users are located. It provides granular information on how people use apps, what they are viewing and sharing and how much time they spend in an online shopping cart.
It’s still early days for Capptain at Microsoft, and the first priority will be business is integration with Azure. As Microsoft’s Kahn writes, “We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement.” Thus will undoubtedly lead to different pricing options.
Amazon Web Services, is still the dominant IaaS platform on the market, Microsoft has been adding features and capabilities to Azure to bring it up to speed. Azure is the go-to platform to run Microsoft’s own apps in a cloud environment, but Amazon, got the early lead and never let go. That may start to change with the Capptain acquisition, which will bring critical new features to Azure. Capptain made its mark with its mobile push notifications based on real-time analytics and user behavior, critical for companies that want to know what their customers are doing and be able to react to that on the fly through alerts, special offers, and other methods.
Its easy to speculate on the possibilities in the enterprise apps space and whether Microsoft will make a point of using Dynamics CRM and Dynamics Ax as a showcase.
Capptain currently supports just about every major mobile OS out there, including iOS, Android, Blackberry, HTML5, and, yes, Windows Phone. It also works with a number of other mobile devices, including phones, tablets, and Internet-enabled TVs.
